To start off, what is a Street Team? This is essentially a group of people who are your go-to folks for marketing your book. They're the ones who share your posts on social media, leave book reviews, provide writing feedback, etc.Read More
I can't believe that 2018 is finally over. It felt like the year that just would not die! I made resolutions last year, but most of them I don't even remember, except for wanting to start querying Dragon Steal, which I did manage to accomplish. For this post, I'd like to go over some of the awesome (and not-so-awesome) things that happened this year and cover my goals for 2019.
2018 in Review
Finished editing Dragon Steal and submitted it for publication.
I've received several rejection letters but recently got a full manuscript request. While the rejections have hurt, at least the book is out there!
Even better, I've met a ton of amazing authors and creators through these sites who I can't wait to work with next year!
Wrote, edited, and published The Purple Door District. I can't believe I developed my own marketing and indiegogo campaigns, formatted the book, published it, and held a launch party all in the space of six months. The question is, can I do it for PDD2?
Submitted more short stories and poetry than I ever have before. While I received a lot of rejections, I at least received a few publications.
Helped develop the concierge anthology through The Writers' Rooms.
Returned to my college and taught a few classes about publishing and NaNoWriMo.
Wrote 50k words for The Purple Door District: Wolf Pit.
Lost about 45 lbs through exercise and healthy eating.
Attended my first book signing event with other authors and signed up for even more in 2019.
Hosted giveaways for my book and swag that was developed by local creators.
Started my patreon account to help raise money for my writing career.
Received honorable mention in Writers of the Future.
Truly started my profession as an author.
It's been a really big year for me writing wise. I still can't believe that six months ago I decided to publish The Purple Door District. It seems like ages since I made that decision. I've managed to publish a few pieces of work this year, including on wattpad and patreon.
Next year, I hope to do even more, but also find a way to take care of myself at the same time.
Focus on my mental health and take better care of myself mentally and physically.
Find an agent and publisher for Dragon Steal.
Finish writing and publish The Purple Door District: Wolf Pit.
Work on Fates and Furies with my co-author, AE Kellar, and hopefully publish the first book, if not in 2019, then in early 2020.
Submit more short stories and poetry for publication.
Start working on The Purple Door District #3 and Dragon Steal #2
Return to working on Traitors of the Crown.
Lose more weight for health reasons and get healthier.
Attend multiple writing conventions to both sell my books and to meet other authors.
Start my path to becoming a full-time author.
These are pretty ambitious goals, but I think most of them are possible. I really do need to focus on my mental and physical health, though, because I managed to break myself a few times while working on PDD. If I can't hold myself together, I won't be able to accomplish any/all of this.
I'm really proud of what I did this year. It's my biggest year as an author, and I can't wait to see what 2019 holds. I'm also a little scared. What if next year doesn't unfold as well? I guess that's all part of growing up and making plans as a writer, though. Some years you're going to make it big, and some years are going to be a lot slower. I hope 2019 is still a fantastic one.
What are your goals for 2019? Feel free to share them below! Also, let me know what topics you'd like me to cover this year!
After months of writing blog posts, I've come to realize that many authors agree on one thing; they hate marketing their books. I can understand why. Marketing isn't an easy job. You spend all of your time and energy writing an amazing book, and still there's so much work to do after that to ensure that your baby makes it into the world.
I'm by no means an expert when it comes to marketing, but I've learned a few tricks through my own experiences and also reading articles/blogs from experts in the field. I would definitely suggest looking into Jenn DePaula of Mixtus Media. She's actually running a sale on her Book Marketing Foundations class. Also, check out Alexa Bigwarfe from Write. Publish, Sell who also provides valuable information and courses in marketing.
Build a Community: Whether this is through social media, readings and signings, conventions, or gushing over a book, make connections with writers and readers in your genre. Building connections helps open you to other opportunities in the literary world, like signings you never heard about. It's also just nice to make new friends. Try to focus on those in your genre because they will be the people you sell to later. It's better to have a smaller group of interested people than a large group of followers who won't take a second look at your book.
Social Media: As much as some people hate it, social media is important. It's how your readers get to know you. You can share information about your story or your everyday life. Keep in mind, you don't have to do all social venues. Pick the ones that work well for you. Maybe update a blog every week, or keep a twitter account active. Don't try to do everything, otherwise you might become overwhelmed. Just make sure people have a place to find you, buy your book, and learn more about you. Readers want to feel connected with the author.
Author Website: Going along with social media, you want to be able to market your book through an author website. You can get one for free through Wordpress, or you can spend a little money on it through sites like squarespace. Here's mine for example. Make it unique. Make it you. The best thing about this is you can store all of your social media links, your appearances, your purchase links, etc in one location. And if working on a lot of social media platforms is too daunting, this is a good place to focus your attention.
Author Signings: As much as we would like to stay behind the computer screen, it's important to participate in author signings. An author named Alexandra Penn says she sells most of her books through in-person signings. To prepare for it, have your elevator pitch ready. Know how to explain your book in 30 seconds or two sentences so you can keep the people engaged. Decorate your table to make it eye catching. Also, consider holding raffles or special sales at in-person signings. It might attract more attention.
Swag: Seriously, people love swag. Bookmarks especially tend to go over well with people because they have a dual use. Character stickers, postcards, small journals, key chains, etc. All of these things can be used to promote your book. You can either make the items yourself or enlist others to help you like Sarah Cunningham who made a lot of my swag.
Press Releases: When your book is about to come out (or even if it is out), it doesn't hurt to write a press release and send it in to your local newspaper, radio show, or tv station. Contact your local newspaper company (or go on their website) to find out where to send a press release.
Interviews: Look for authors or bloggers who are hosting interviews of other authors. This is your chance to talk about your book and introduce yourself to your readers. If you have a book coming out, make sure you get some interviews out around that same time. I host author interviews on my own website here.
These are just a few ideas to get you started. If you have any marketing tips, please feel free to post them down below!
I think the favorite motto of a writer is, "I hate marketing my book." Most times when I ask someone about their marketing techniques, they talk about how much they despise it and would rather have someone else do it. Unfortunately, whether you're traditionally published or self-published, you will have to do a fair bit of marketing if you want your book to succeed. The question is, how much time do you put into marketing vs your writing? Obviously you won't have anything to market if you don't write!
Here are a few tips and ideas I've learned about when to market vs when to write and how to divide your time.
Feeling inspired? Put the marketing aside and get those words down on paper. Don't squander time if you're feeling creative.
No Inclination to Write? Then focus on marketing. Sometimes putting together graphics or sending out tweets/building your reading and writing community can help you break out of that creative fog.
Deadlines for Books: If you have short stories due for contests, or a book due for printing, put the marketing aside and focus on getting that done. You want to make sure you meet those deadlines so you can market it later.
Deadlines for Interviews/Guest Spots: If a site or station is waiting on your interview or a guest blog, for example, then make that your priority. You might have to put your writing aside just to make sure you get that deadline done. Remember, this will give you traction and bring more people to your website.
Long Break: Do you have a few hours during the day where you can sit and focus on your book? You might consider writing. While marketing can take hours to do, it's easier to get that done in shorter spurts of time than working on your novel.
Short Break: Are you waiting at a doctor's appointment? Do you only have a few minutes to relax before a meeting? Spend that time marketing. Post a tweet. Share information about your book. Check your e-mail. It's easier to do that than to get writing done.
Split time: Maybe you want to market and write in the same day. Create meetings for yourself. From 6-8, you'll work on writing. From 8-9, you'll work on marketing. Treat those like meetings that you can't miss. That means you can get both done!
Author Events: When you have an author event coming up such as readings, signings, tours, you want to spend most of your time marketing. Share your event to the community you've built up. Focus your tweets and Instagram posts around what you'll be doing. At the same time, post pictures while you're at the events! Not only will you be preserving memories, you'll also be sharing your experiences with your readers. This is a time to focus on the marketing and getting to know the crowd, not the writing.
Burnout: At some point you're going to burn out from writing or marketing. When one fails, turn to the other. Usually if I'm too tired to write, I can still market my stuff. I might engage in a twitter thread or post a couple of pictures on Facebook and Instagram because it doesn't take a lot of energy. Sometimes, trying to share yourself with the social world can be draining. When you feel worn out, settle in, turn off social media, and just focus on your book. And, if you hit a point that you can't do either, take a break. Allow yourself to breathe and come back to it another day. If you keep pushing yourself, you won't do well with either your marketing or writing.
Scheduling: Each week, create a schedule for yourself. Decide what's most important (writing or marketing), and jot down the days you want to do one or the other, or both. Having this routine set up can make the whole process a lot easier and more friendly for yourself. Scheduling marketing posts is helpful too. You can take a day to schedule posts/blogs/interviews, and then while those launch, you can work on your writing.
Check in with yourself: Check in frequently to see how you're feeling. If you're starting to feel too overwhelmed with writing or marketing, it may be time to switch up your schedule. You are in control. You have the power to do as much or as little as you want. Make sure you're being kind to yourself and taking it all one step at a time.
Create Shortcuts: Find ways to get multiple kinds of marketing done at the same time so you have more time to write. For example, use hoot suite or another platform that allows you to schedule and set up multiple posts at once. The site posts for you while you write. Or, schedule a blog post on a Tuesday and have that be your "marketing piece" that you share that day. By 9am, you may be done with your marketing. While views are rolling in on your blog, you can go back to writing.
A lot of this really depends on where you are mentally and what needs to get done. If you're itching to write, then write. If you're craving social media, focus on that. And if you find that you're struggling in one of those areas, then make sure you set up time that you can sit down and focus on publicizing or writing your work.
It's likely authors hate marketing because either 1. they aren't sure how to do it productively, 2. they don't like stealing away from their writing time, 3. they don't like talking about themselves, 4. it's just not their forte. If any of this is true for you, you may want to look into finding someone who can market your work for you. That way you can spend more time writing.
I hope this helps!
If you have any topics you'd like me to cover, please post them down below!